Established in 1907, Jakemans has been creating delicious menthol confectionery for over 100 years. And now, we are excited to reveal that the much-loved and recognised packaging has undergone a brand refresh.
Remaining true to the heritage of the brand, the new logo and branding has retained its traditional styling and bold colours but now features a new logo and a standout white label on the front of pack. The brand is also proud to introduce a new ‘J’ icon with the aim that it becomes synonymous with the popular mentholated lozenge brand. The whole look is designed to help enable consumers to instantly recognise their favourite brand on shelf.
The new design hit shelves in September and has also seen the bag sizes change to reflect changing consumer trends for smaller product sizes for on-the-go consumption. Jakemans offer a range of different product formats that appeal to different consumer needs. The classic flavours of Throat & Chest, Honey & Lemon, Cherry, Peppermint, Menthol & Eucalyptus, Blackcurrant and Blueberry are now available in a handy 73g format, whilst the top three selling varieties, Throat and Chest, Honey and Lemon and Cherry, also come in a larger 160g bag size.
The lozenge twist wrappers are compostable, as well as the outer bag being recyclable at larger retailers.